When it comes to actually implementing social media within an enterprise, the conversation often starts with control. Who can, should and will run with your social media activities? How are the reviewed and managed? What happens when things go pear-shaped? And how does it dovetail with the various other outreach activities?
One of the easiest ways to kick start the discussion within your organisation is to take a look at what others in your industry are doing. If you can’t find an example from your industry (hooray, you’re the first!), then look for organisations of a similar size and scale.
But where do you look?