The energy around a startup, whether it is technology related or focused on social enterpreneurship, is invigorating. Even a simple question to the founder will elicit a torrent of words about the idea, the business model and how far they are from launch. The passion is palpable and contagious.
But one of the challenges of any new business venture is reaching your audience – and once you have done that, to convert them to ongoing, loyal customers. This is easier said than done. For even the best, most innovative of offers can fall flat without the level of take-up that secures “critical mass”. And this is where marketing comes in (actually, if you are able to manage it, you will have a good marketing person involved in some way very early on).
Peter Corbett has put together this great presentation that leads you through the starting steps of brand building. Sure, you may need a marketing consultant to help you refine elements that you see here, but, clearly Peter’s presentation provides an accelerated framework for branding any new business.
Zero To Brand in 48 Hours from Peter Corbett on Vimeo.
Thanks for sharing this with your readers, Gavin! What do you all think?
I wanna run my own business one day and create own brands. Thanx a lot for sharing. Very useful info.
Building a brand has been known to be one of the most difficult to achieve. But I must say, the video has given a lot of viable tips. There’s no question, one will need the help of a marketing consultant to be able to pull this off. This works best especially for start ups.