237 Bloggers Worldwide Collaborate to Benefit Charity

A year and a half ago I would not have imagined being in this place. Sure, I believed in the potential of social media, but how could it scale? How could we turn an idea into a movement? What were the mechanisms required to ignite the passions and ideas of a community? Today, I proudly released The Age of Conversation 2: Why Don’t They Get It? for publishing. You can purchase it here.

It brings together the written thoughts on the role of conversation in marketing today from 237 marketing professionals from 15 countries. And, as one of the few people who have read all the contributions, I can (without bias of course) state, that it is a must-read for marketers wanting to understand the opportunities, challenges and potential of social and digital media in this challenging and turbulent marketing landscape.

Last year we were able to raise over US$15,000 for Variety, the children’s charity. We are hoping to better this figure in 2008-09. This year’s list of authors is impressive. Take the time to visit their blogs and explore their ideas further. After all, it is the Age of Conversation!

Adrian Ho,
Aki Spicer,
Alex Henault,
Amy Jussel,
Andrew Odom,
Andy Nulman,
Andy Sernovitz,
Andy Whitlock,
Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham,
Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay,
Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins,
G. Kofi Annan,
G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw and James G. Lindberg, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor,
Tim Jackson
, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

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17 thoughts on “237 Bloggers Worldwide Collaborate to Benefit Charity

  1. Hello Gavin:
    Congrats on this amazing milestone. I’m so honored to be a part of this unique accomplishment. Looking forward to read the collective wisdom of some of the best minds in business. Thank you for giving us AOC.

  2. Gavin:
    This is area accomplishment and I hope you and Drew take a minute to savor it.
    I have ordered a copy already…looking forward to auditing how efficient Lulu has become in the past year!

  3. Gavin, kudos to you and Drew for making AOC2 happen and in such style! I’ve ordered my copies and cannot wait to dive in. What a glorious book and project to be a part of. Thank you and Hurray!

  4. Happy, happy day, Gavin! Congrats on the birth of your second edition, and congrats to all the authors, too. I so appreciate the effort you and Drew put into this — our community is far richer for you both.

  5. Gavin,
    Great delivery for the presentation last night at MGSM. We really enjoyed it. Just out of curiosity, how can I keep in touch with you?

  6. Gavin,
    That is quite the news of the day! The first word that comes to my mind is THANK YOU… for making this possible and for bringing it into reality! It’s a real honor to be part of such a positive collaboration. Rock on AoC2 ! : )

  7. Age of Conversation 2 … is GO!

    Dear readers… it’s been a long time since I posted and I’m really sorry about it. Well, this is just because I was too busy… errrrrr… waiting for the launch of the :age of conversation 2 – why don’t they…

  8. Congratulations Gavin and Drew – thanks for spending so much of your time and energy organising this – it’s great to be part of it!

  9. Hi Gavin, this has been a tremendous project and it would not be reality without all your efforts. Just wanted to stop by and say thanks. I’m glad to have the opportunity to participate.

  10. Gavin,
    Whew! That single word sums up more emotion that either of us could probably describe, I suspect.
    Glad to be your partner in crime on this one. And I sure as hell wouldn’t want to do it without you!

  11. Gavin, thanks a milliion for all the work you personally have put into this. I am proud of the achievement and to be part of it. I’m only 50 pages into the book, but I am amazed by the richness of ideas and creativity in there. Greatness 🙂

  12. Hi Gavin,
    Add my thanks to the list please. You and Drew are champions – actually ‘Tribal Leaders’ if Seth Godin is to be believed ;).

  13. Fantastic information, great articles! I’m still not getting everything, but I’m learning and I will read them again and again! Thanks. Good tip with good examples.
    Web Solution India – Internet marketing Agency

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