If you are like me, at this time of year we get together with our extended families. This inevitably means kids, toys and a bit of technology thrown in. And each year I think to myself, "I must install those parental controls on my computer", so that I can happily let my inquisitive nephews search the web/play online. And each year, I forget. But this year I WILL do it.
However, this year there is something else. A neat new search engine designed specifically for kids, called Quintura. Once you enter your search terms, Quintura brings back a nice tag cloud of related words that your kids can click on (no need to type additional search terms). This really makes searching a lot more fun and far more intuitive (something that Google and others could learn from).
What I particularly like is that this takes the experience of search to a whole new level. This interface turns "search" into something closer to a game … providing kids with information that rewards (and encourages) their curiosity while also letting parents breathe a sigh of relief. Now THAT is a user experience that extends way beyond the screen — when someone who actually DOESN’T use your service supports and trusts it, then you are onto a winner. I am sure many brands would love to be in that position!
Tip of the hat to Ewan McIntosh.