Stop Kids Finding Bad Stuff on the Web

Originally uploaded by servantofchaos

If you are like me, at this time of year we get together with our extended families. This inevitably means kids, toys and a bit of technology thrown in. And each year I think to myself, "I must install those parental controls on my computer", so that I can happily let my inquisitive nephews search the web/play online. And each year, I forget. But this year I WILL do it.

However, this year there is something else. A neat new search engine designed specifically for kids, called Quintura. Once you enter your search terms, Quintura brings back a nice tag cloud of related words that your kids can click on (no need to type additional search terms). This really makes searching a lot more fun and far more intuitive (something that Google and others could learn from).

What I particularly like is that this takes the experience of search to a whole new level. This interface turns "search" into something closer to a game … providing kids with information that rewards (and encourages) their curiosity while also letting parents breathe a sigh of relief. Now THAT is a user experience that extends way beyond the screen — when someone who actually DOESN’T use your service supports and trusts it, then you are onto a winner. I am sure many brands would love to be in that position!

Tip of the hat to Ewan McIntosh.

2 thoughts on “Stop Kids Finding Bad Stuff on the Web

  1. Thank you for your review! We are striving to bring kids a new search experience.
    You can embed Quintura Kids onto your blog and search right from it by clicking Embed it! on Quintura Kids to get code.

  2. Hey that’s a great idea. Google is great, but its linking architecture tends to yield unfavorable results sometimes. A good example would be typing in the name of a movie, and the first results are from torrent sites that often contain adult-oriented ads.
    I wish them great luck!

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