I have been tagged by Valeria Maltoni and Drew McLellan on the topic of media snackers. The video above (thanks to Jeremiah Owyang) describes media snackers as "young people", but in my view, media snackers are a style of behaviour, not an age group. I, myself, am a media snacker when it suits me … and I know of many in the business community who would also fit this description. But this meme is about whether I cater for media snackers … and specifically, where I can improve to cater to their minute attention spans.
As Valeria points out, for media snackers one of the most important determinants of their media consumption is RELEVANCE. How does one have relevance? I have a feeling that it is all about being interesting, but this could be wrong. It really depends on whether a PARTICULAR media snacker is a Winker or a Nodder. So how can/do I make myself relevant to media snackers?
I don’t … and I agree with Cathleen Rittereiser — "we show respect for all social media consumers by assuming they possess the intelligence and faculties to decide for themselves how, when and where they want to consume media".
And this is the important point — Media Snackers will CHOOSE you. They will choose you because:
- You have broken bread together in a previous 12 seconds
- They like the cut of your jib (or the way that you style a headline)
- Someone they respect tagged you first
- Your last post showed up on Digg
- There was an RSS feed error and they ended up on your blog
- You were Scobleized
So now after his tasty meme-rant, it is my turn to tag five others. So, I tag the five NEW additions to my blogroll:
- Neil Perkin … because he has a tasty, bite sized blog full of punch
- Anne Simons … because every snack needs some sizzle
- Chris Bernard … because we should all snack by design
- Meg Tsiamis … because sometimes an Aussie snack is full of flavour
- Kris Hoet … because he thinks the term "conversation" isn’t over used (and I agree)