Getting from A to B is easy if there is a straight line. But there never is a straight line, is there? There are complications, challenges, issues and risks. There are fears and behaviours to be overcome, politics to entertain and clients to appease. And when it comes to digital strategy, you have to add in technology and all the latent and real fears and anxieties that come along with it. But, from a pure technology point of view, it is now easy to navigate thanks to these folks.
Oh, and how did I find out about it? From the new source of social media goodness over at BellamyHayden.