Tomorrow, the BrandingWire team will be investigating yet another marketing and branding challenge — this time it is Estes Park in Colorado, USA.
As usual, each of us will take our own direction on this, but work from a central brief.
By way of a sneak peak (sorry, couldn’t resist), I will be looking at what can be done to reach a global audience — right back to the basics. This is relatively easy as I had never heard of Estes Park before …
But, my new favourite fact about Estes Park is that the Stanley Hotel was the place where Stephen King found the inspiration for The Shining. Hmmm … ghost tours …
Stay tuned tomorrow (Monday) for BrandingWire’s July festival!
Whoa, this is a juicy introduction, I can’t wait to see it, brrrrr.