BrandingWire: Estes Park

Estes Park sign
Originally uploaded by OneofThem

Tomorrow, the BrandingWire team will be investigating yet another marketing and branding challenge — this time it is Estes Park in Colorado, USA.

As usual, each of us will take our own direction on this, but work from a central brief.

By way of a sneak peak (sorry, couldn’t resist), I will be looking at what can be done to reach a global audience — right back to the basics. This is relatively easy as I had never heard of Estes Park before …

But, my new favourite fact about Estes Park is that the Stanley Hotel was the place where Stephen King found the inspiration for The Shining. Hmmm … ghost tours …

Stay tuned tomorrow (Monday) for BrandingWire’s July festival!

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