Normally I complain about car companies not being creative enough in their marketing, so I was pleasantly surprised to see this beautifully executed site for Scion (thanks to the good folks at Organic). It is a Tim Burton-esq world in which we grown ups can play with the Scion brand.
It seems like the car companies are really digging into the online world all of a sudden — as Katie points out — Ford’s latest moves are much more impressive than their bold moves of not so long ago. Who says you can’t teach an old dog?
RE: Ford. Thanks for the mention, Gavin.
For any fellow readers wanting to catch up with the Where are the Joneses story, there’s a nice recap video here:
http://wherearethejoneses.com/2007/07/17/day32
Hi Gavin
Thanks for the posting.
The “Where are the Joneses?” main domain is http://www.wherearethejoneses.com; you’ve listed the production wiki instead.
Most people head to the main domain first (the blog)as you then have instant access to the videos, especially the first episode.
Hope to see you in the wiki for some script writing at some point – we’d love to get ‘The Age of Conversation’ mentioned in an episode.