One of my favourite things is finding a comment that is much more interesting than the original post. This great response from Charles Frith to my article on engagement even came with a video! Charles extends the idea of "engagement", suggesting lust, promiscuity, etc … I love the idea of brand lust, brand infidelity, brand obsession — or even brand stalking. And I particularly like the ad promoting the "slag of all snacks" (as Charles explains, "A slag is English vernacular for a woman of ill repute. Professional or not").
Oh, and now I think of it, I will have to return to that idea of "brand stalking". Could be something in it.