Philippe Deltenre has been doing a series of profiles on marketing bloggers, featuring my good friends Christina (CK) Kerley, Valeria Maltoni and Mack Collier. Each of these profiles make for excellent reading, especially the first question — what was your first blog post.
Philippe has kindly asked me to participate in the next round of interviews … and while he has changed some of the questions, he still asks about the first blog post. Interestingly, when I dug back through my archives I couldn’t find it … until I realised that I had moved it somewhere else.
So here it is … in all its naive glory.
The Servant of Chaos
We begin with a rant. A rumble. A shout. There is more in the mind, more on the fingertips, more spilling from the edges of our quivering lips than can fill the words of a thousand weblogs.
The diaries of the insane, the newly reposessed, the righteous, the deluded, and yes, even I.
The daily diatribe of the left, the right, the religious and informed brooks no argument.
But we will give them one.
You and I.
We will give them one.
There are more to the words of consumers than the corporations expect.
We huddle in groups, in chat rooms.
We explode on the keyboards of a million call centres.
Our imagination is unheard of. Our thoughts cancel out the process.
We are your hearts and your minds.
We are everywhere, all places, all over the shop.
In your blood, at your workplace.
Serving you tea.
Writing you emails.
We don’t really want to, for this is who we are.
A new opportunity opens every day.
It opens with the page.
In control? Hell no!
We are in slavery to the chaos of our lives.
This is the manifesto of one.