I was not planning to post tonight, but I read this great post by Mack Collier and the title popped into my head. Mack is talking about how a good community evangelist can transform the WAY that your customers relate to your brand … and he provides a great example of Mario Sundar’s new role as LinkedIn’s community evangelist. With a single, strategic hire, LinkedIn have transformed not just the way that the company talks to its network, but also, transformed the MANNER, method and TONE through which its network of members converse with each other and with the company.
But what is most heartening, is that LinkedIn is not just talking. LinkedIn is LISTENING. Even better … action is taking place, feedback is being received and improvements/changes are being made. The feedback loop is working and it is being amplified by a million individual trumpets …
Is this going to drive a unique competitive advantage for LinkedIn? Is it going to re-energise or re-activate low-velocity users of LinkedIn’s services? Is a community evangelist a wise investment?
Time for me to stop talking!