Advertising campaigns can cost a great deal of time and money, and as such, they come with many risks and challenges for all involved. For the agency operating in a cut-throat market, one bad campaign can see the end of an account, for the agency team the risk is to their livelihoods and reputations … and there are the same or similar risks on the client side — loss of job, organisational standing and reputation. But with risk comes reward … accolades, awards and fat bonus cheques await the winners.
With all this, really, there is little wonder that the emergent forms of marketing receive little attention from those who carry and control the big advertising budgets. Afterall, the potential fallout from a mis-step in the realms of social media could cause an impression that lasts long after the campaign is forgotten — these days our glories AND our blunders can live long lives on YouTube and marketing blogs the world over.
So when I stumbled upon this site, I was filled with admiration for the daring as well as the passion of its creator. BringBackTheLove is a site dedicated to documenting the risky development of one of Microsoft’s latest campaigns. It is clear that Geert Desager is not only taking risks with Microsoft’s brand, but also his own career. Not only that, the "campaign" appears to be something more substantial than a TVC or two … Geert seems to be shooting a movie. Perhaps the shirt should read "Potential Movie Goer" or "Joost Subscriber".
For those who love behind the scenes details, Geert plays his cards close to his chest … however, they are now in post production, with a plan to launch towards the end of the month. I for one, am hoping to see a few peeks over the coming weeks (who says I am impatient?)!
Oh, and Cam … I think you will find this post particularly interesting!