Why Clear User Experience Strategy is Important

Yesterday I wrote about this. I thought it was funny and wanted to share it. But I wonder if it got the point across? You see, it is actually a viral campaign.

There seems to be a disconnect between what and how this campaign is, and the message it communicates. From my point of view, this is a great use of technology and certainly should generate some viral word of mouth. However, the execution is just a little too clever … perhaps it is too authentic — and the call to action — try this too — is too subtle.

This is why it is important to really think through the user experience strategy and make sure that it is aligned with the objectives of your marketing strategy. Great execution unfortunately doesn’t pay the bills — results do. And results require alignment of all your strategic elements — and sometimes success is only a single click away.