Don’t Talk to the Hand

Lighten up!!
Originally uploaded by slightlydramatic.

David Armano continues to storm the barricades between the blogosphere and mainstream media.He has a great article featured over at Business Week. He prefaces the article with the following — "As consumer markets fragment, marketers and designers must understand how platforms evolve and influence human behavior".

This article expands on David’s ideas around the Conversation Economy and the way that it is redefining what we consider "marketing" … of course, it is not about talking to the hand. It’s about talking to the face.