Wiggling your way to the top

  Wiggles & The Big Red Car 
  Originally uploaded by Bj74.

What makes a good brand great? What do you need to wiggle your way from the bottom of the pile to the very top? And how do you bring your audiences along with you?

Last year, The Wiggles were Australia’s highest earning entertainers. But they didn’t start at the top … they started in car parks, playing to four people. Find out a little more about the way that they built their brand in my article over at The Daily Fix (the feature article today, thanks Ann!).

Toot, toot, chugga, chugga!

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