Regal Insight

Stephen King
Originally uploaded by denisol.

The Staufenburgers have done it again! While digging around in the famous Repository, Patrick has uncovered yet another gem.

This time it is a paper entitled "What is a Brand?" by Stephen King. Check it out while it is still available here.

Makes you remember that the fundamentals have not changed … and that while it can be easy to get carried away with technology, it should not be an end in-itself.