I was just over at Asi’s blog following up some juicy hypertext love, and came across this great quote. And following on from this post on copywriting, I was struck by the way this quote readily applies to other situations … particularly the challenge of new/social media (actually that was kind of easy because that is the topic of Asi’s post).
Asi has taken a piece of copy supporting An Inconvenient Truth and brought it into the discussion about measuring the effectiveness of YouTube over a Super Bowl spot.
The thing is, this goes to the heart of the marketing/advertising industries … the answers to this are going to be seismic. The challenge for agencies is not how to keep afloat as the world changes, but how to reinvent themselves in a meaningful way. As Google and Yahoo and MSN etc all consolidate or dis-intermediate the agency space, there will be increasing fallout and change. And the winners will be … you all know already 😉
Don’t pretend that you don’t!