I have been a migraine sufferer for as long as I can remember. As a child I used to lie on my mother’s bed and thrash around in agony, holding pillows against my throbbing head. At other times I would try laying quietly, listening to my breathing and the sound of the blood pulsing around my brain.
Sometimes nausea would come unbidden, rising like a hot stone from my belly. And at other times my sight would dim and I could see stars in everyday things. And while the wonders of my body were amazing my mind, I was also battling with the combination of weird physical and mental sensations and wondering when it would all end.
The thing about migraines is, however, that non-migraine sufferers (NMSs) just don’t get it. NMSs think that a migraine is just a bad headache. Worse … NMSs think that there is an element of drama or acting in migraines (oh, my headache is so much worse than yours …!), and that the migraine sufferer is somehow weak. I had a partner who thought this way for years. The NMS does not understand that the migraine is unlike anything else you have ever experienced.
Why I am I telling you this? Marcus Brown has this great entry on his blog today that demonstrates EXACTLY why just anybody cannot write good copy. Good copy is also unlike anything you have ever experienced. (Hey Marcus, can you fix your trackback system — it doesn’t work.)
As I watched this video I actually felt my pulse start to race. I was beyond excited at what I was seeing. As Marcus’s old boss used to say:
Just because you can hold a bloody pencil and write your own name doesn’t mean you can write copy.
Interestingly, my partner did not understand migraines, or believe my experience until she too experienced a migraine. She felt the fear of not being able to make it home from the train. She worried about what may trigger a recurrence. Me? I secretly liked her new experience (ok I never said I was nice).
Now, if only others could see the advantages of a good copywriter! Let’s start with this video.