No this is not a post about global warming (actually the Austalian Government continues to place global warming next to Santa Claus in the credibility stakes). It is actually about a really neat proximity oriented outdoor marketing campaign. It plays on the concept of curiosity which is something I have been thinking about for the past week or so (courtesy of Stan).
Stop looking at the girl. Look at the arrow. That’s right … 300m to the right. Keep walking. You are getting warmer. OK … I admit it … it’s not really about curiosity.
But now you can see you are only 100m away. Actually, you are 100m and a click away … if you want to see where this leads you, you need to click here.
So, actually, it is about curiosity. Thanks to Ariel for the link.