According to Kelly the Startup Princess, every brand/company needs a theme tune. Apart from making me laugh because the name of her blog is so cool … it reminded me of the IBM song. (Of course, the type that Seth Godin was discussing here is more about adopting an existing song rather than composing your own.)
I had been working at IBM for a while, and a colleague started telling me about growing up in the IBM family — his father being a long term IBMer. And the standout section of the story concerned the IBM song. What? I asked!
Yes indeed, there was an IBM song. And while he offered to dig it out of the family bookcases, the vinyl record (yes it WAS pressed) never surfaced. So any of you IBMers out there who have an MP3 they want to share … give me a shout.
When I think about it … it brings a new dimension to Mike Wagner’s "own your brand" approach — closer to compose your brand (only joking, Mike). But despite the ridicule factor that a corporate song can cause, many companies do have them. What about yours? Got a current or past corporate song you want to share? Perhaps we could rig up an online vote for the best ones.
I think I may just have a winner in my bottom drawer somewhere!