Creative Challenge

Why do you do the work you do? Why put the effort in?

Do you want to be famous? Do you want to change the world? Do you want to help someone see their world just a little differently?

Google have a mantra, "do no evil". The Staufenbergers have laid down a challenge to designers to "do good things". I really like this approach … and I like the philosophy behind it.

In the past, I’ve managed to ease my conscience by reminding myself that marketing has the power to do good and doing the odd bit of COI work can help as well. In the ongoing task of conscience easing, Staufenberger have joined forces with two doctors, Dr Kanwal Kalim and Dr Geraint Lewis. The aim is to marry specialist medical knowledge with communication understanding with the intention of working together with the public and private sector to promote public health. Think about something like Jamie Oliver’s school dinners as great example of the communication of public health.

What they are doing is calling on the graphic designers out there who may have an image, a design or photograph locked away gathering dust … and asking for donations. Sure there may not be any money in it, but a little love goes a long way.

So if you feel you have some love to spare … drop by and help the guys out.