We all know about the dog whistles that resonate at a frequency so high that it is beyond human hearing, but I never knew dogs could read. In English.
I guess this is what it means to really know your audience (see I am resisting the urge to pun).
But to all those dog readers out there (yes, I mean dog, not blog), I would like to remind them of the following:
woar, woar, woar, woar … grrrr, grrr, woof.
Loosely translated … I have had a couple of articles published on the excellent MarketingProfs site run by the charming Ann Handley. One is entirely original and the other is a better version of this. Hope you enjoy them … and while you are there, check out this article which is so cool it features The Fonz.