It is hard to live up to your own idea of yourself. No matter what profession that we choose to follow, or path that we take in life, we can always fall into the trap of self censorship. On an artistic front we can hold back our best ideas or perhaps our "craziest" concepts, only to hear later that same idea pushed forward successfully. In business we can miss out on opportunities just because we did not step forward when the chance came … or we can suffer in our own failure because we did not ask for, or accept help, when it was needed. But, if you are nodding your head, then you are already a step ahead … you can at least recognise the situation.
There are, of course, other people who read this and cannot understand or relate to this problem. And for them, there are no amount of words that I can write to help them 😉
BUT then there are the REALLY scary people who actively work to deceive others. Like the hypnotist character from Little Britain, who is happy to work on stage, as a hypnotist, but rather than working WITH his audience, he works ON his audience.
Look into my eyes, look into my eyes. Not around the eyes. Look into my eyes. You’re under.
Rather than entertaining and engaging a SINGLE person, he turns his gaze on the entire audience and hypnotises them. Once under his spell he explains that "they will have had a great night, experienced a show of unparalleled entertainment and will tell all their friends about it". He then pulls out a chair and a book and sits down to while away the hour or so duration of his show — because he wants it to be AUTHENTIC afterall.
Why do I tell this story?
Because it reminds me of the way that a number of brands are using social media … they are busy making us THINK that they are engaging us, when all they want to do is use the same old brand building/advertising tricks that they have used for years. They think that by putting up a blog that they are part of the blogosphere.
Here is a case in point — Trixi. I know I am not in their target demographic, but seriously, the kids that are will sniff this for the fake that it is.
What makes matters worse is that it is perpetrated by companies that SHOULD know better. Seriously, if Yahoo! doesn’t GET web 2.0 and the whole need to be authentic … then there is bound to be a Yahoo v2 knocking on the door or jumping through the window any day now.
Look into my eyes? Don’t think so.