It’s funny, we can spend a great deal of time and effort trying to tell our own story. But, at the end of the day, it is the stories that others tell about us that hold a greater influence over our destinies.
Guy Kawasaki calls this "flow with the go" — see here. If someone loves what you are doing, then your challenge is allowing that person the chance to spread the word. Try a viral campaign with a friend-get-friend offer. Try a coupon. Try something funny. Just make sure that there is some of your own story sprinkled in there.
Otherwise you are just helping someone make more noise in an already busy world.