I was delighted by Seth Godins short blog piece on backing up and the question "what would Proust think"?
So much so that I ended up emailing him …
Most of us do not consider the shoes that we wear to be part of a collection (Imelda Marcos the obvious exception). But the music and movies that we watch, that we take pride in "owning", are more personal. They say much about how we see our place in the world and the tribe that we belong (or subscribe) to.
My guess is that Proust would see the beauty of the item in a collection. And that each item would embody the whole world — representing the small step of making the world one’s own.
Perhaps this is what Kevin Roberts means when he talks about Lovemarks.
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