Over the years I have had a few people write guest posts here, but it is not something that I have pushed. Recently I thought it might be an interesting experiment – so I asked some folks on Twitter and received positive feedback.
What got me excited about the idea was sharing in your creativity. Like a zombie, I am interested in your brains.
But then it got me thinking … how do I brief a guest blogger? What do they need to know about www.servantofchaos.com and how can they make sure that their writing and interests are a good match?
So – if you ARE interested in writing a guest post, here’s some things you should know:
- This is a marketing and branding blog. There’s a lot of information about social media here, but it is in the context of the business of marketing. Don’t send me posts on using social media without a serious business context. My readers are also interested in your brains
- About 32% of the web readership is from the USA with a slightly smaller percentage coming from Australia. The UK accounts for about 10% of the traffic, with Canada, India and Germany rounding out the top five. Make sure your topic has an international flavour
- In addition to the web traffic, there are about 135,000 subscribers per month – make sure you link back to your own site to benefit from the interest
- Much of the content here focuses on thought leadership rather than “how to” information. Challenge me with your ideas or explain a new way of doing the same old thing
- Twitter only generates about 5% of my inbound traffic. More than 20% of web traffic is direct and Google delivers about 30% so make sure you write good headlines
- No pitching. If you represent a brand or a product etc, write about the problem that you are trying to solve rather than about your “stuff”. And write it like a real person. If you send me a brochure I will ignore it
- If you DO have something funky that you’d like to share with my audience, don’t pitch it. Instead, tell me the story of why YOU love it and do what you do. Make it real. Maybe then I’ll take it
Now, if you are still interested in writing a guest post, leave me a comment below, or send me an email to outline your thoughts. I’m keen to feast upon your brains!