Is the Executive Blog Alive and Well?

Originally uploaded by john yaya

It is always hard to know how a talk on social media is going to work with a room full of business students. Will they "get" social media? Will they have heard of "Twitter"? What if the answer really is NO?

The other night as I started to wrap up my presentation, my mind switched to questions. I tried to think back over the sections that elicited the greatest responses and wondered what questions would be asked. But I should have already known at least one of these questions — because it has been asked EVERY time that I talk about social media. "How do you find the time?".

Now, I have an answer to this … but what I am interested in, is others. I know how long it CAN take to write blog posts. I know how many hours I spend reading and commenting on other blogs. And I know, roughly, how much effort will be needed to make my various other social media projects successful (a lot). But what about others? What about those at the peak of their careers? Can and do senior executives write blogs?

In search of the answers, I turned to the unreliable Twitter and asked the ALWAYS reliable community. Here is the list of senior executives with blogs:

I also knew of or found new (to me) executive blogs, including Dr Ellen Weber, Johnathan Schwartz, John Dragoon and Randy Baseler.

So it seems there are SOME executive blogs running wild. But over the next couple of weeks I want to take a closer look. What do they write about, and how frequently do they update?

ALSO … if there are other executive blogs that you know of, let me know. I will check them out as well!