Each of the social media platforms continually evolve their platforms, approaches and algorithms. Sometimes these changes are noticeable and require us to reset our expectations and use. Other times, the changes appear invisible – yet impact our ways of working. For marketers this can prove frustrating – and occasionally exciting, with new benefits emerging.
Digital Information World have produced an infographic that captures a history of Twitter’s algorithm but also provides some helpful tips to improve your Twitter activity. Much of this is simple, but worth reinforcing:
- Treat Twitter as an engagement and conversation channel
- Respond to messages and updates
- Set an agenda using hashtags
- Use media
- Update your stream regularly.
Perhaps most importantly, remember to use Twitter Analytics to understand what is working and not working within your network.