I have written case studies, I have submitted case studies for awards. And I have judged awards. But they can often be an unemotional slog.
By their nature, case studies tend toward the factual. They’re often devoid of “feelings” – and struggle to tell story of impact. But what if there was the case study equivalent of the Tenacious D song “Best Band in the World”? What if there was a way to tell a case study as a Tribute? What would that mean? And would it change things?
The good folks at ADMA have taken on this challenge – producing a song that can be readily inserted into the background of your case study video.
It’s going to turn problems, solutions and results into gold, silver and bronze trophies,” said ADMA CEO, Jodie Sangster. “The air freight bill back from Cannes next year is going to be astronomical.”
But what goes into creating the best case study music in the world? Here’s a quick video of the process, featuring many of the Australia’s leading agencies and creatives in a surprising surge of collaborative spirit.
The Case Study Song of the Year can be purchased with lifetime rights and comes with a complimentary ticket to ADMA’s Creative Fuel event, Thursday August 6 at the Seymour Centre in Sydney. It’s a chance to not only hear the live premiere of this creative masterpiece – you can also hear from some of the best creative thinkers around.