As we begin to ramp up our efforts for the second half of 2013, it’s always worth taking a moment to reflect on what has emerged, what is emerging and the gaps that are becoming obvious in our marketing strategy and tactics.
For me, one of the things that has solidified is the notion that consumers are not only king, but the entire universe. As such they have become the centre of gravity around which brands now orbit.
Understanding and navigating this new “consumerverse” is a core requirement for any marketer.
My snapshot report on Succeeding in the New Consumerverse reveals four strategies to help marketers win in a state of disruption as usual:
- The shift from participating to serving with purpose
- Becoming connected and connectable
- Realising that channels are dead
- Embracing tech sector innovation
Register and download the report from the Constellation Research Inc website.
And if you would like to learn more about how this connects to real businesses, some of the interesting proof points that are emerging and how businesses can embrace disruption as a business imperative, take a look at my interview with Which-50’s Andrew Birmingham.