I am a fan of deep thinking. Really I am. And I am a fan of long copy advertising. Documentaries. And books. Those old fashioned paper products that immerse you in other worlds. I love them and collect them and will continue to do so.
Each of these sing to my soul. They ground me in a way that other things cannot. And they tap into my sense of self. My sense of purpose. My reason for being.
But while I love ideas and the way that they can inspire others, what happens when the energy of that moment wanes? What happens when the talk stops and you find yourself alone and unguarded. What then?
That’s when your reason for doing takes over.
Where the raison d’être – your reason for being – speaks of life, raison pour le faire- your reason for doing – speaks of action.
On the one hand you have thought. On the other hand, life.
We seem to have plenty of ideas, thought and inspiration. They abound in life, art and work. We attend conferences devoted to them.
But inspiration doesn’t create change. That’s hard work beyond the realm of ideas. It’s the realm of life. And you can only change life through doing.
So stop reading.