I have been a fan of HubSpot for some time. I love the way that they relentlessly connect the dots between marketing and action, between marketers and their customers, and the web and the business of marketing.
Over the years, the HubSpot team have developed and driven the concept of inbound marketing – releasing free tools to help educate and empower marketers, sharing webinars, whitepapers and a constant stream of email messages. I’m not saying that, at times, the stream of content is not overwhelming … it can be. But the underlying message is what fascinates me – you are left with the unmistakeable impression that if the web is a new way of doing business, then HubSpot is leading the way.
But what makes this new breed of company tick? What happens when you scratch beneath the surface – and is it really any different from the businesses that we are used to dealing with?
With the release of the HubSpot Culture Code, we can gain a glimpse into the philosophies and policies that inform and activate their culture. They have rethought the old and newer ways of working around focus, support, working hours, workplace and tenure. And the culture code makes the point that while people have changed, “many organizations operate as if they’re frozen in time”. (In many ways, some of these concepts feel foreign, unexpected, like travelling to a place that is familiar yet different at its core.)
You can leaf through the culture code below or on Slideshare. As an organisation dedicated to transparency (radically and uncomfortably), it makes sense. But how many other businesses do the same? How many business could bring themselves to operate in this way?
They say it’s to do with the care and attention with which they choose colleagues. And for a company that is hiring, the culture code is perhaps, the greatest advertisement there is. Nice work – inbound marketing at its finest, especially when you’re aiming to attract people, not clicks.