In these challenging times, we are all asked to do more with less. For marketers, this means coping with an explosion of channels, transformation in the expectations of our customers and an abundance of data that can, in equal parts, obscure or facilitate insight.
So where can you turn to scale your marketing efforts?
The first generation of marketing automation software provided a great way to deal with an increasing volume of broadcast style communications. But in this digital – multi-directional world, marketers must be more responsive, engaging and yes, social.
My just released report, Scaling Up with Marketing Automation, provides a birds eye view of the marketing automation landscape, presents the key strengths and features of a range of vendors and examines how these solutions can help marketers do more with less. You can download a snapshot of the report here.