We all want our communications to “cut through” – to reach the people who matter and have an impact (no matter how small) in their lives. But in our push to make this happen, we often contribute to the noise rather than strengthening the signal. This is where strategy and tactics combine. But which comes first? Last week’s articles provide some suggestions. Enjoy!
- There is no doubt that we are overwhelmed by information. And yet, at the same time, we consume it at ever increasing rates. One of the challenges we face as marketers is sorting the wheat from the chaff. Valeria Maltoni explains why listening is hard and how to think critically.
- Are you driving change in your marketplace or just responding to it? Greg Verdino thinks it’s time for marketing leaders to place some bets and start by working from what we know is true.
- We hear a lot about businesses and not-for-profit organisations – but the growing rise of “social enterprises” represents a way between the two. What are they and how are social entrepreneurial organisations different? Jen Stumbles shares a personal view.
- Many small businesses baulk at the idea of investing in a website. Yet many of those same business owners regularly purchase online. What is the disconnect? Craig Wilson shares the results of a recent survey that shows those business who go online are generating almost half of their sales this way.
- A great article from Faris Yakob showcasing the 7 habits of highly effective communication. Read and act on it!