Five Must-Read Posts from Last Week

5MustReadsThe profusion of digital media – not just in terms of technology but also in terms of content – can be overwhelming. Brands, businesses and bloggers are all working to create a toehold in your imagination – creating content aimed to attract, entice and engage. But sometimes we don’t need something new, we just need a guide to what is already available. Here are five posts from last week that might just do the trick for you.

  1. “Can we make the logo bigger”. Ever heard that from a client? Ever asked it to a designer? Too often we confuse a brand with a logo. Drew McLellan reminds us that your brand is more than a logo – it’s an experience.
  2. Recent changes to Facebook will be felt by all brands using pages as part of a social media strategy (here’s hoping your entire strategy isn’t Facebook). It’s not JUST that your reach figures are down – but that you’ll have to rethink your content and engagement approach. This is likely to be costly and challenging says Mandi Bateson.
  3. A man called Thomas Cook, called out travel company Thomas Cook on their Facebook page, asking for compensation for years of ridicule. He cheekily suggested a weekend in Paris ought to cover it. Rival stepped in and gazumped Thomas Cook UK right there on their “own” Facebook page. The DailyMail has the full story.
  4. Olivier Blanchard steps us through the five stages of a crisis and how to manage one through your digital channels
  5. While not really a “post” – this call out for interns from Graham Brown is a great opportunity for an aspiring digital anthropologist. If you are ready to go deep into the world of youth culture and behaviour, drop Graham a line.