I am often asked about the story behind this blog and its name – Servant of Chaos. It came about many years ago when I was working with DMR Consulting which was then in the midst of a merger with its parent company, Fujitsu. Those who have lived through a corporate merger will understand the communications challenges that take place – particularly when jobs and friendships are under pressure – but in amongst the chaos, I discovered a way of navigating and connecting with people. It meant relinquishing control. And it meant serving the chaos that was presented.
Throughout my career, I have found that serving the chaos can be challenging but also rewarding. Sometimes, we need embrace the disruption around us – to immerse ourselves in it – so that we can understand it. And sometimes we must cause some chaos in order to create the conditions for change.
From today, I am once again embracing change – and joining the award winning research and advisory firm, Constellation Research. I have long been an admirer of CEO R “Ray” Wang, so I am especially excited to lead Constellation’s latest business-focused research theme, Digital Marketing Transformation – and to have the opportunity of working alongside some of the best analysts in the business.
I will be focusing on the changing role and expectations of CMOs, the fusion of marketing channels and change-driven marketing innovation, and will expand Constellation’s ability to provide digital marketing research and advisory services to its early adopter clients worldwide.
There is no doubt that we are seeing a dramatic shift in the role of marketing. Advertising is under pressure, social is changing our customer relationships and the Consumerisation of IT is changing the way we do our work. There has never been so much change or opportunity – and I'm excited to help chart the course between marketing, technology, customers and vendors.