How to Listen with Free and Paid Social Media Monitoring Tools – Pharma and Healthcare

Yesterday I spoke at the 2012 Digital Pharma Seminar hosted by Princeton Digital and VIVA!Communications. The topic was “building a digital roadmap” … or more precisely, where to start with digital strategy for pharmaceutical companies.

In highly regulated and competitive industries like pharmaceuticals, there is, however, a greater level of attention paid to the area of “listening and monitoring”. And the Medicines Australia code of conduct, edition 16, explicitly addresses social media in section 12.9 as follows:

Information provided to the general public via any form of social media must comply with the provisions of Section 12.3, 12.4, 12.5, 12.6 and 12.7 of the Code.

The focus, essentially, is on the provision of accurate and scientifically reliable information – not promotion. So I thought it may be useful to modify my How to Listen Infographic specifically for pharma. It also includes a small selection of tools that can be used to support your monitoring efforts – including free sites like and Google Alerts – as well as “for fee” and “freemium” platforms like Radian6, NetBase and HootSuite.

Be sure to let me know if you have improvements or other suggestions!