I Know What You Did in the Last 60 Seconds

Our actions can come back to haunt us – as movie makers, novelists and storytellers the world over remind us. But what happens when the time between action and reaction reduces. What happens if we don’t have a whole summer to forget about what we did, why we did it and how it happened?

Welcome to the world of social media.

Following up on this infographic on the volume of data and activity that takes place across the web each and every minute, I thought it might scare/intimidate/excite you to know that happens to that data. The folks at Baynote have pulled together this infographic that goes some way towards explaining how your data, information and behaviour is mapped against a series of business outcomes:

  • Target advertising
  • Location based services
  • Notifications
  • Lead generation
  • Account authentication

But the big question for brands and for marketers is not even “what did you do”. It is “are you ready to be held to account for your actions”. It seems that despite our personal use of social media technology, precious few companies are ready for the social web at an organisational level. How about you?