Five Must-Read Posts from Last Week

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As I surf the web, I normally keep a few tabs open with links to the best stories I find. But last week, there were so many that I just had to start writing this post early – or risk Chrome crashing through over work. These were the best five I could find. Enjoy!

  1. There are many who analyse, rate, rank and make decisions based on various “measures” of influence – from Klout to Kred and back again. But Danny Brown suggests that it’s not influencers we seek but instigators.
  2. Most businesses claim to seek out and nurture creativity – yet, in practise, creativity in the corporation can prove to be not only risky but career limiting. David Burkus takes it further, suggesting that traditional organisational structure – hierarchies – kill creativity. Does this gel with your experience?
  3. In Australia, a price on carbon came into effect over the last weekend. Will it mean that our country will be transformed into a post-apocalyptic Mad Max style landscape? Jim Parker shares his vision of this new world order – and it doesn’t look pretty.
  4. I have always thought that great marketing tells a story. But Jim Signorelli explains exactly why marketers should care about stories.
  5. Can you use social media to find a job? Dave Cutler shares five personal branding best practices.