Survey: Australian Social Business – 2H 2012

Late last year I surveyed Australian businesses about their social business “readiness”. I wanted to determine whether the same business patterns and modes of adoption shown in the US had surfaced in local businesses:

The results indicated that marketers are increasingly comfortable with digital channels and are shifting their budgets accordingly. This shift appears to be happening regardless of business size – and surprisingly – regardless of a firm connection between investment and business value.

While the first survey focused on marketing and external communications – essentially the customer side of the business process – this survey also covers other areas such as collaboration, employee engagement and so on.

Please take a few minutes to fill out the survey – and be sure to provide your email address to receive a free copy of the final report.