How do you tell your business stories? It all starts with words. Or it should. My view is that a great brief, a brilliant project or idea needs to be articulated in words. We need to hear that description, passion and connection from the person at ground zero of ideation. And if you can’t be there in person, then you need to write. This week’s five must-read posts are about this challenge.
- With limited capacity to draw, I have always relied on language to tell stories, communicate and engage audiences. So no surprise then to see a post called How to Write appearing in this week’s list. Great stuff from David Ogilvy courtesy of Stan Johnson.
- What do Ogilivy’s words mean in practice? Copywriter, Robert Pirosh, explains eloquently – I like words.
- And once you have the words, the story and the soul of an idea, how do you apply creativity to strategy to bring it to life? Some great tips from Nien Liu.
- For someone who doesn’t have time to blog, Paul McEnany sure delivers quality content – great context setting up a series of videos. Listen to the voices and at the way people describe themselves in the great working class vs middle class debate.
- And speaking of that debate – what happens in the grand showdown between hipster and bogan? Find out in the rise of the cashed up bogan.