With all the hoopla about Facebook’s IPO, I thought it would be interesting to dig a little below the surface. Brian Solis points out that with 845 million monthly active users and 100 billion friend connections as at December 31, 2011, we’re looking at a valuation of about $5.90 per active user and about 5c per friend.
So, for the average Dunbar bound individual, it values your network at around $7.50 (there’s a premium calculation there on your individual active user value). But what does “average” look like in the Facebook world? This infographic from JESS3 provides a nice insight.
Here is a nice web app for Twitter built by Alexander Taub and Michael Schonfeld. It’s very simple and straight forward, asking “who’s your MVF” – most valuable follower. You login via Twitter and authorise the app to dig around in your follower list, and after a few moments it tells you which of your followers has the largest following. OK, so it’s not necessarily your most valuable, but your most popular – even still, it’s an interesting question to ask of any audience.
Social branding, online communities, social business and product integration are big and popular topics at the moment. Every day you will see blog posts, articles, whitepapers, videos and conferences devoted to these topics – yet there is a vast gap between those who can “talk” about social media and those who “do” social media within a business context.
During the week February 13-17, 2012, Social Media Week seeks to remedy this with a focus on the business impact of social media. For those near San Francisco, you will be able to attend the “content hubs” hosted by Cisco (focusing on B2B operationalisation) and SAP (focusing on the “social audience”).
My colleague, Natascha Thomson, Cross-LOB Marketing Consultant at SAP (@nathomson), discusses the importance of knowing the difference between “hype” and “reality” when it comes to social media best practices, and what people can expect at SAP’s Social Enterprise Hub.
Topics that will be covered include Topical Influencers, Reaching Developers, Testing Your Way Into Social, Enterprise & Startups, Trading & Investment, Developer Relations, Regulation & Legal, Business Systems, Business Information Design, Customer Relationship Management and Human Resource Management. The SAP Social Enterprise Hub should have a live feed for those of us who live too far away to attend – but details are yet to be made available.
You can check out the full schedule for the week here.