Kill Your Website Mark II

Creativity, Digital Strategy, Social Media, Storytelling

A few weeks back, David Armano suggested that it is time to kill your website:

Your website should provide value to all of your users. If you can get them to participate, then do what ever it takes achieve that. In other words, it doesn’t matter if your site looks more or less like a blog, what matters is if you’re doing something to transform behavior from the passive to the active. Participatory behavior leads to better interactions between people, brands, businesses etc. So the real question is—are you designing for participation? Your answer should be, yes. If your Website doesn’t do that, kill it. Then bring it back to life into something that does.

Interestingly, the folks from BooneOakley (via Daria)have transformed their website into a YouTube channel, using some of the interactive features of YouTube to provide the sort of participatory behaviour that David was referring to.

Take a look. BooneOakley are an agency with a sense of themselves and a sense of humour. I love the way they encourage P-L-A-Y . Listen to the “actual” tone of voice used. Think about your own website. Is there something you can learn here? Something of value you can take away? It looks to me like they understand the secret to marketing.

5 thoughts on “Kill Your Website Mark II”

  1. OMG, I don’t even know where to begin. Definitely they set themselves apart in many different aspects. I wouldn’t even know that it was a website if I hadn’t been told prior to watching it. Those people have some ROF-LMAO good humor. Man, if those folks are hiring I want to go work for them. This should be a benchmark, something that we all strive for … not that many of us would be able to reach it … but WOW, too good for words. Completely impressed.

  2. I ran across this via Logic+Emotion and was blown away. It took me a couple of minutes to figure out that this wasn’t a video of the website, it WAS the website.
    Dave Oakley is an old neighbor of mine from my Charlotte days and I really admire his agency’s commitment to having fun while doing great work. This YouTube approach is just brilliant.

  4. I must admit it took me a minute or two to readjust my perceptions of what a website actually is. And I think this is what I like most about it – that it takes the web visitor into a new space.

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