All you need to do is sign-up as a Kindle publisher (and yes, it is ANOTHER new and separate Amazon account), supply your RSS feed details and a picture of your blog, and off you go (well, really, just wait 24-48 hours).
So, if you happen to have a Kindle and want your regular dose of chaos, you can do so by subscribing here. Apparently I get to keep about 60c of the $2 subscription charge – which, when converted is worth about 1000 Australian dollars 😉
Now, all I need is about 500 Kindle subscribers and I may be able to buy myself a Kindle too!
But all joking aside, this is another interesting play into the consumer generated distribution space by Amazon. Some of the big publishers could learn from their clever strategy.