Why the Story IS The Most Important Thing

dayswithmyfather I am often asked what it is about storytelling that is important. After all, we have visual thinking, we have design, we have movies, great advertising … we have gadgets and cars and the fluff of life that surrounds us.

Often I find the best, and simplest way of explaining the importance of storytelling is to direct people to great stories. So I link to websites or recommend books. And today, I point here.

Take a few moments to look through the stunning Days with My Father website. Turn off your iPod. Give the story your respect. And remember the story is important because it proves there is a link between our own life and the lives of those we love. It changes the nature of the way we see the world and the way we choose to live within it. And if we are lucky, and brave, it can sometimes change our future.

Via Heather Snodgrass.

The Truth

I remember seeing this great piece of advertising a couple of years ago. I may even have written about it here on my blog (but just cannot find it). If you have not seen it yet, it was created for the Argentine political campaign of Lopez Murphy in 2006.

This idea has been taken and adapted for a competition. Now, rather than discussing politics and vision, The Lost Generation prompts us to rethink what it means to be part of a generation entering adulthood in the first years of the 21st Century. Some excellent copywriting and storytelling  (via Garr Reynolds and Carl Moggeridge).

BlogChat Round 2, 3, 4 etc

A couple of weeks ago, Mack Collier kicked off a long Twitter discussion on the subject of blogging. By tagging his question #blogchat it allowed others to join the discussion, which then took off in other directions – and ended up lasting a couple of hours.

Spurred on by this success, Mack decided to make this a regular occurrence – each Sunday at 8pm CST (US). But this week, it was suggested that we take a different approach – let’s try and make this discussion follow the sun! So after a couple of hours of facilitating, Mack would pass the ball to those of us here in Australia (around our lunch time).

It turned into a fascinating event around the topic “how do you generate comments/conversation on your blog”. The discussion ebbed and flowed, with some great comments/suggestions. But at one stage I decided to run a poll, asking how many people on Twitter also had a blog or other social networking profile. The results were quite surprising:

But then, Kate Tribe started keeping an eye on the statistics (as TwtPoll does not provide access to raw data) as they came in. By sampling the data at various points, Kate observed:

From what I can gather, the results for the total votes, is not each person, but each option selected. I came to this conclusion because from timepoint E to F, is an addition of 4 (the same as if you select every option). So all the poll is really telling you is that there are more people with Facebook than LinkedIn, Blog, or Other.  It doesn't mean that only 26% have a blog.

Which, I guess, is why you need to have a really smart researcher design, monitor and evaluate your market research efforts.

You can read the full feed here, but some of the highlights for me included:

  • @MackCollier @KakieF YES! Make ur blogging PASSIONATE! Readers will pick up on your passion, & that makes ur post more intrstng
  • @ariherzog: @servantofchaos I use @swhitley's Chat Catcher service to trap Twitter and FriendFeed comments. See http://chatcatcher.com
  • @hacool: @DionnaSanchez I approve dissenting comments as well, it can lead to interesting discussions
  • @hacool: @KakieF The more you blog, the more content gets indexed, but in terms of keywords you still need to write with readers in mind
  • @KakieF: @DionnaSanchez when you write from your heart about what you are passionate about, word placement doesn't need to be strategic
  • @AuctionDirect: Anchor keywords example in a blog post: Instead of "Auction Direct USA" as a link I use "Used Cars"
  • @amous: 3 things 2 make sure u have on blog :1. change rss icon (unique), 2.adding twitter field on comments,3.all in 1 seo
  • @AuctionDirect: Don't put the emphasis on comment linlks – no SEO benfit, they're no follow links(no link juice passed)
  • @hacool: RT @WillEgan: Also run searches in Twitter for the topic you have just blogged about, (inc. link to post) then talk wit em
  • @servantofchaos: @vedo Take a look at http://blogcarnival.com/bc/
  • @janechin: @servantofchaos a danger of blog carnivals is that it becomes a link catalog and does not foster ACTUAL traffic (i.e. new readers
  • @hacool: @timjahn Recommendation traffic gives you more pre-qualified visitors & helps build SEO, all are tools for getting reader
  • @dannybrown: @CathyWebSavvyPR That's the problem though. DIGG is a mass-market tool with a minimum market appeal
  • @mjschindler: Idea to grow your community – feature a weekly "Recommended Blogger" and do a post to highlight them.
  • @dannybrown: Great tool for bloggers as well is BackType – http://backtype.com – for monitoring what's being said in blogosphere
  • @dannybrown: @servantofchaos @hacool I've started visiting people's MyAlltop page to get a good idea of new blogs to read

Heidi Cool also bookmarked about 30 blogs from those participating in the conversation which is bound to generate even more conversation in the weeks ahead (once we all start reading each other’s blogs).

BUT most importantly, please remember to join us all next week – that is Sunday in the US and Monday in Australia for what is quickly becoming a fascinating online forum.