While many brands still struggle with social media, there is certainly a maturity entering the market with some sophistication in the consumer, corporate and agency spaces. Mitch Joel over at Six Pixels of Separation kicked off a meme around best practices in social media which, I am sure, will capture some of the lessons learned over the last few years, often by trial and error (or by flame and terror). Sound advice has come, so far, from:
- Consistency (Mitch Joel)
- Embrace your audience (Jason Falls)
- Listen and add value (Kipp Bodnar)
- Listen (Chris Brogan)
- Be human (Kristie Wells)
- Reach out to others (Morriss Partee)
- Honesty and respect (Paisano)
- Watch what people actually do (Liz Strauss)
- Provide a platform (Beth Harte)
My best practice is: tell a story.
While this sounds simple, it can be challenging — and easily forgotten in the rush to post your latest thoughts. But pause for a moment. Consider your audience. You can add significant value by taking the time to frame a blog post, a video or podcast. Remember, we connect with and through stories. Be generous enough to share yours with us all.
Now it is your turn to share a best practice. If you don’t have a blog, leave a comment below.
- Blog it or add it to the comments here.
- Link to Mitch’s blog
- Tag it “social media marketing best practices project”
- And then tag someone else with the meme.