Best Practices in Social Media: Tell a Story

While many brands still struggle with social media, there is certainly a maturity entering the market with some sophistication in the consumer, corporate and agency spaces. Mitch Joel over at Six Pixels of Separation kicked off a meme around best practices in social media which, I am sure, will capture some of the lessons learned over the last few years, often by trial and error (or by flame and terror). Sound advice has come, so far, from:

Drew McLellan, added to this list by explaining that you can’t go wrong when you lift up others! He tagged Mike Sansone, Roberta Rosenberg, John RosenDavid Reich and me.

My best practice is: tell a story.

While this sounds simple, it can be challenging — and easily forgotten in the rush to post your latest thoughts. But pause for a moment. Consider your audience. You can add significant value by taking the time to frame a blog post, a video or podcast. Remember, we connect with and through stories. Be generous enough to share yours with us all.

Now it is your turn to share a best practice. If you don’t have a blog, leave a comment below.

  1. Blog it or add it to the comments here.
  2. Link to Mitch’s blog
  3. Tag it “social media marketing best practices project”
  4. And then tag someone else with the meme.

I tag Julian Cole, Mark Hancock, Tim Brunelle, Charles Frith and Adrian Ho.

7 thoughts on “Best Practices in Social Media: Tell a Story

  1. Hi Gavin,
    Thank you so much for the shout out. It’s quite an impressive list of people that have contributed to this meme, and I’m honored to be listed among them! I’ll be listing this entry in my next post on the theme.
    Rock onwards,

  2. Best practices in social media: Invest in it

    Last week I got tagged by Gavin Heaton to add my story to an evolving conversation and collection of insights on “best practices in social media.” Mitch Joel over at Six Pixels of Separation kicked this meme off, and since then, a number of really smar…

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