Mining the Gold #1 – Marcus Brown

sacrum First up, I am looking at the exceptional work of Marcus Brown. He is, in my view, one of the foremost PRACTITIONERS of social media creation. He views the Web 2.0 technologies and the social networks that they enable as a fertile creative space in which he can artistically experiment, investigate and expose the various intersections of story, character, history, advertising and performance. He treats social media with both the reverence and contempt it deserves — rigorously decontructing expectations, desires and forms and then rising, phoenix like from the ashes to surprise and delight us all one more (last) time. He has single-handedly brought to life a variety of personalities that have asked the difficult questions that many choose to ignore — Sacrum, for example, sent a job application to Wieden + Kennedy in London which simultaneously demonstrated his skills while also showing how one of the leading advertising agencies on the planet were not adequately listening to digital conversations swirling around it.

In many ways, Marcus’ searing investigations remind me of Antonin Artaud’s Theatre of Cruelty — his intellectual and creative endeavours devouring, in their articulation, the topics that he interrogates.

While he has generously left his Kaiser Edition website intact, despite the resignation of its host personalities, there are some key series/posts that any serious student of marketing/brand activation should spend some time with. These are:

Dig deep.

2 thoughts on “Mining the Gold #1 – Marcus Brown

  1. Hello Gavin. Blimey what an honour, and for this I thank you.
    (I should point out that my hair is even longer now – having it cut would be like saying a final good bye to dear old Sacrum).

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