Ross Dawson’s Future of Media Summit was held simultaneously in Sydney, Australia and San Francisco, USA.
I live blogged the proceedings using CoverItLive (my first real usage of this service) while also attempting to feed this information into the Twitter stream — which you can view via Summize.
There was much "traditional media" vs "new media" discussion which bogged down the flow. This was particularly evident during the panel discussions which were heavily laced with members of "traditional media", with bare and often no representation from the "new" side of the business. This forced the alternate conversation into the "back channel" — the Twitter stream which was equally one-sided.
It wasn’t until later, during the unconference sessions, where Stephen Collins and Jed White took the lead in introducing the participants to Twitter (and the under-conference that had been happening all day). Unfortunately I had to leave by this time, but was able to roughly follow proceedings via Twitter — with new names popping up every couple of minutes. Perhaps, in this way, the future of media is PARTICIPATION.
But before we can get to participation, there is some work to do on education and on technology. There is some effort required to re-think the business models and the frameworks that we use to value communities, consumers and the space where they intersect with brands and publishers. It seems that ten years on, the vision of the Cluetrain Manifesto is coming into focus.
Congratulations go to Ross Dawson and team responsible for bringing together some of the stakeholders. I will be interested to see the way that this conversation pans out over the next 12 months.
I will have more analysis around this event in the coming days — and keep an eye out for the coverage from Stephen Collins, Stilherrian, Chris Saad, Craig Wilson, Mark Pesce and other attendees.
3 thoughts on “Future of Media Summit 2008”
Your comments on future conferences using the online format and re-thinking business models are spot on. That’s what The Marketer and I were discussing all the way home.
Its a fair suggestion that this conference could be a totally online event….as could our business.
Great quick summary. Looking forward to all the overview comments coming through the blogs. Just a by the way, the link you have here for Jed White doesn’t link – the c is missing in the URL – it’s http://www.semanticmedia.org
Craig … online can be done — but there is a special chemistry when you get everyone into a single space. Plenty of good discussion still to come, I feel.
Jo … there was plenty to absorb today. Some of it may take a while to filter through. And thanks for the URL fix.
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