When I read online, I listen to the sound that the words make in my head. I try to detect the rhythms and energies of the writer as a way of gaining insight into their way of thinking. I look for freshness or a unique point of view. Even a turn of phrase can delight me. That is one of the great, and not so great aspects of microblogging — brevity can be a challenge for some but strangely liberating for others.
You could be getting your advertising commentary from a more experienced, higher-paid, and prettier ad exec. But the downbeat and bass line are in our hands– the adstar wannabes climbing the corporate ladder. As yet uncorrupted, somewhat uncouth, and utterly unrestrained, this is the view from the bottom, laid down by a first-year copywriter. Admit it. You’re jealous I just might be prettier. According to advertising tradition, that makes me a more viable source of information.