Now these guys have a great name — Zeus Jones. And a fascinating blog. And when they start their credentials pitch with "We need to use marketing as a chance to do things for people, not an excuse to say things to them", then you know that this is an agency who are doing things a little differently.
This presentation by Adrian Ho captures some of their thinking around shifting from "designing communications" to "designing interactions". Thought I would share with you all. Enjoy.